The character of this gaming brand project was built starting with the core element – the logo design. We were оn the hunt of a fresh new casino style with its own authentic look. The process started with a huge research of the market and competitors. The focus was put on building a good variety of graphic elements that would be used later for different kind of marketing materials – banners, promotional images, newsletter campaigns, etc.

This is a classical fixed-width website example. From design point of view the challenges for creating a fixed-width layout are as many as building a responsive layout. One of the key steps of this project was organizing the slots games portfolio. The task was to have as much as possible game titles “above the fold” while still keeping the icons big and attractive. A simple and intuitive navigation was the right way to go for the games pages. The sense of a premium service was achieved with generous use of gold on black background.

Newsletter promo images are the key instrument for reaching the users. The graphic elements that were used to make this promo images recognizablea and unique but also consistent and branded were the custom designed font, the special metalic colored texture, plus the repeated layout – left aligned visuals and copy points on the right. Later this style was adopted for the full weekly and montly packs of images for casino newsletter offers.